{"id":7521,"date":"2024-02-26T11:43:50","date_gmt":"2024-02-26T10:43:50","guid":{"rendered":"https:\/\/wp-experten.ch\/?p=7521"},"modified":"2024-03-26T15:35:15","modified_gmt":"2024-03-26T14:35:15","slug":"ist-die-digital-experience-platform-dxp-tot-was-kommt-als-naechstes","status":"publish","type":"post","link":"https:\/\/wp-experten.ch\/wordpress-expertise\/ist-die-digital-experience-platform-dxp-tot-was-kommt-als-naechstes\/","title":{"rendered":"Ist die Digital Experience Platform (DXP) tot? Was kommt als N\u00e4chstes?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-die-herausforderung-der-digitalen-transformation\"><strong>Die Herausforderung der digitalen Transformation<\/strong><\/h3>\n\n\n\n<p>In der sich rasch wandelnden Landschaft digitaler Technologien stehen Unternehmen vor der Herausforderung, ihre digitale Pr\u00e4senz kontinuierlich zu optimieren. Die Verwendung von spezialisierter DXP-Software (<a href=\"https:\/\/wp-experten.ch\/wordpress-expertise\/enterprise-wordpress-auch-im-vergleich-mit-drupal-und-sitecore-die-kluegste-entscheidung\/\">Sitecore<\/a>, <a href=\"https:\/\/wp-experten.ch\/wordpress-expertise\/kosten-und-vorteile-im-direktvergleich-wordpress-enterprise-gegen-die-cms-konkurrenz\/\">Adobe Experience<\/a>, Liferay usw.) wird von Fachleuten immer mehr infrage gestellt.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-grenzen-traditioneller-dxps\"><strong>Die Grenzen traditioneller DXPs<\/strong><\/h3>\n\n\n\n<p>Die Komplexit\u00e4t und die Einschr\u00e4nkungen monolithischer DXPs haben zu einem Umdenken gef\u00fchrt. \u00ab<a href=\"https:\/\/www.forrester.com\/blogs\/dxp-you-keep-using-that-term-i-dont-think-it-means-what-you-think-it-means\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Cicman von Forrester Research<\/a> vertritt die Auffassung, dass wahre DXPs nicht einfach als fertige Produkte von Anbietern erworben werden k\u00f6nnen, sondern von den Unternehmen selbst, basierend auf ihren individuellen Bed\u00fcrfnissen, entwickelt werden m\u00fcssen.\u00bb<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-neue-strategien-fur-digitale-erlebnisse\"><strong>Neue Strategien f\u00fcr digitale Erlebnisse<\/strong><\/h3>\n\n\n\n<p>Dieser Perspektivwechsel impliziert, dass Unternehmen statt in eine kostspielige, unflexible DXP-L\u00f6sung zu investieren, eine zielgerichtete, flexiblere Strategie verfolgen sollten. Indem sie sich auf die L\u00f6sung spezifischer digitaler Herausforderungen konzentrieren, k\u00f6nnen sie ihre Ressourcen effizienter einsetzen und echten Mehrwert schaffen.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-rolle-von-open-source-losungen-wie-wordpress\"><strong>Die Rolle von Open-Source-L\u00f6sungen wie WordPress<\/strong><\/h3>\n\n\n\n<p>Insbesondere die Auswahl von Kernsystemen, wie Content-Management und Kunden-Datenmanagement, sollte mit Bedacht erfolgen. \u00abHier bieten <a href=\"https:\/\/wp-experten.ch\/wordpress-expertise\/warum-open-source-software-wie-wordpress-die-unternehmenswelt-revolutioniert\/\">Open-Source-L\u00f6sungen<\/a>, wie WordPress, erhebliche Vorteile in Bezug auf Anpassungsf\u00e4higkeit und Sicherheit.\u00bb<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-zukunft-flexibilitat-und-anpassungsfahigkeit\"><strong>Die Zukunft: Flexibilit\u00e4t und Anpassungsf\u00e4higkeit<\/strong><\/h3>\n\n\n\n<p>\u00abDer Trend, eigene digitale Erlebnisplattformen zu entwickeln, spiegelt eine Verschiebung hin zu mehr Offenheit und Einfachheit im Zeitalter von Software-as-a-Service (SaaS) wider.\u00bb Unternehmen m\u00fcssen nicht mehr alle ihre digitalen Bed\u00fcrfnisse mit einer einzigen Plattform abdecken, sondern k\u00f6nnen flexibel verschiedene Technologien einsetzen und bei Bedarf wechseln.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ein-kundenbeispiel-marcel-paa-s-digitales-back-okosystem-umsatzsteigerung-von-200\"><strong>Ein Kundenbeispiel: Marcel Paa\u2019s digitales Back-\u00d6kosystem \u2013 Umsatzsteigerung von 200%<\/strong><\/h3>\n\n\n\n<p>Ein gutes Beispiel f\u00fcr den Erfolg unserer Plattformen am Markt ist unser Kunde Marcel Paa mit seinem digitalen Back-\u00d6kosystem. Seit Jahresbeginn konnte Marcel Paa seinen Umsatz um beeindruckende 200% steigern.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"704\" height=\"560\" src=\"https:\/\/wp-experten.ch\/wp-content\/uploads\/2024\/02\/Marcel-Paa.webp\" alt=\"Marcel Paa Digital Experience Platform OVA\" class=\"wp-image-7527\" style=\"width:423px;height:auto\" srcset=\"https:\/\/wp-experten.ch\/wp-content\/uploads\/2024\/02\/Marcel-Paa.webp 704w, https:\/\/wp-experten.ch\/wp-content\/uploads\/2024\/02\/Marcel-Paa-300x239.webp 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure>\n\n\n\n<p>Die OVA Influencer <a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plattform von Marcel Paa <\/a>umfasst 5 verschiedene digitale Erlebniswelten:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/wp-experten.ch\/wp-content\/uploads\/2023\/06\/Marcel-Paa-Rezepte-Blog-1024x376.png\" alt=\"Die Nr.1 WordPress Agentur &amp; WooCommerce Agentur in Z\u00fcrich\" class=\"wp-image-6910\" srcset=\"https:\/\/wp-experten.ch\/wp-content\/uploads\/2023\/06\/Marcel-Paa-Rezepte-Blog-1024x376.png 1024w, https:\/\/wp-experten.ch\/wp-content\/uploads\/2023\/06\/Marcel-Paa-Rezepte-Blog-300x110.png 300w, https:\/\/wp-experten.ch\/wp-content\/uploads\/2023\/06\/Marcel-Paa-Rezepte-Blog-768x282.png 768w, https:\/\/wp-experten.ch\/wp-content\/uploads\/2023\/06\/Marcel-Paa-Rezepte-Blog.png 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li>einen <a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rezepte-Blog<\/a><\/li>\n\n\n\n<li>einen <a href=\"https:\/\/www.marcelpaa-shop.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schweizer Shop<\/a><\/li>\n\n\n\n<li>einen <a href=\"https:\/\/www.marcelpaa-shop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">internationalen Shop<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.back-academy.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Kursangebote<\/a> (via Lernmanagementsystem)<\/li>\n\n\n\n<li>eine Marken-Webseite <a href=\"https:\/\/hellosweety.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00abhello sweety\u00bb<\/a> mit Shop und Rezepten<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"http:\/\/marcelpaa.com\" target=\"_blank\" rel=\"noreferrer noopener\">marcelpaa.com&nbsp;<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bist-du-bereit-fur-die-digitale-zukunft\"><strong>Bist du bereit f\u00fcr die digitale Zukunft?<\/strong><\/h3>\n\n\n\n<p>\u00abBei OVA Partner verstehen wir, wie wichtig eine flexible und anpassungsf\u00e4hige digitale Strategie in der heutigen schnelllebigen Welt ist.\u00bb Egal, ob es darum geht, die Einschr\u00e4nkungen traditioneller DXPs zu \u00fcberwinden oder eine vollkommen neue, speziell auf deine Bed\u00fcrfnisse zugeschnittene digitale Erlebnisplattform zu schaffen \u2013 wir haben das Know-how und die Leidenschaft, innovative L\u00f6sungen zu liefern, die echten Mehrwert schaffen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/wp-experten.ch\/#kontakt\">Kontaktiere die OVA WordPress-Experten jetzt<\/a>, um deine Vision in die Realit\u00e4t umzusetzen.<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mehr-zum-thema\">Mehr zum Thema:<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/wp-experten.ch\/ova-plattform\/#vergleich\">Vergleich propriet\u00e4rer DXP-Software vs WordPress<\/a><\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Herausforderung der digitalen Transformation In der sich rasch wandelnden Landschaft digitaler Technologien stehen Unternehmen vor der Herausforderung, ihre digitale &#8230;<\/p>\n","protected":false},"author":3,"featured_media":7533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Experience Platform - Die WordPress Agentur in Z\u00fcrich<\/title>\n<meta name=\"description\" content=\"Ist die Digital Experience Platform (DXP) tot? 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